SEO stands for “Search Engine Optimization.” It’s the practice of enhancing your website or content to improve its visibility in search engine results pages (SERPs). The goal is to increase organic (non-paid) traffic to your site by making it more relevant and attractive to search engines like Google.

Here are some key aspects of SEO:
- Keywords: Identifying and using the right keywords that your target audience is searching for.
- On-Page SEO: Optimizing individual pages on your site, including content, meta tags, headings, and internal links.
- Off-Page SEO: Building your site’s authority through backlinks from other reputable sites and social signals.
- Technical SEO: Ensuring that your site’s technical structure, like site speed, mobile-friendliness, and security, supports search engine crawling and indexing.
- Content Quality: Creating valuable, relevant, and engaging content that meets the needs of your audience.
Effective SEO helps improve your website’s ranking in search results, making it easier for potential visitors to find your content.